Should Ioffer 10% discounts?

Optimize customer interactions with A/B testing Synthetic Experiments

Synthetic Experiments vs. A/B Tests

FeatureSynthetic ExperimentsA/B Tests
Run multiple at once✔️❌
Instant results✔️❌
Test large variations✔️❌
Understand drivers✔️❌

How it works

1

Connect observational data

Seamlessly integrate data from various sources.

2

Learn business drivers

Our cutting edge generative AI learns causal relationships in data.

3

Drive KPIs

Instantly access optimal actions to drive business metrics.

See it in action: User acquisition

Experimental design

Decide randomization, treatments, controls

Experimental design

Decide randomization, treatments, controls

Measurement

Wait and hope for significance

Measurement

Wait and hope for significance

Optimize

Targeted acquisition to highest propensity customers

Red Circle

Move straight to optimization with Decima2

See it in action: User re-acquisition

Causal analysis worth £191,350 in churn reduction

Reducing Telecom Churn with Causality
Read Use Case

Systematic Approach to Churn Campaigns

Are your churn campaigns messy and disorganised?

Find Impactful Actions Quickly

Do current acquisition campaigns take ages to return insights?